What makes a photo meaningful is the story behind it--the REASON you took the photo. You don't have to be a writer to tell your story. Just tell your story like you'd tell it to your friend.
Today I'm pleased to share with you some fantastic thoughts on storytelling from an expert. Hollie Clere is also known as The Social Media Advisor. I've often heard her say how VITAL storytelling is to a business and a brand--and it's vital to preserving photos and memories, too. It's all about the story. See what insights Hollie has and think about how they relate to telling your story as you preserve photos and memories!
The Importance of Storytelling
Hollie Clere
You have a story to tell, and I want to read it. Guess what? I’m not the only one!
Every project you create has a story behind it. Taking that story and turning it into something takes more than just time and materials. It encompasses frustration, brainstorming, determination, and joy of completion. Your story is inspiration; the inspiration behind anything you choose to make from it.
When you look at something you’ve crafted, the effort behind it is readily apparent. There’s sentimental attachment to the process. It showcases a message that will be interpreted differently; dependent on the viewer.
Your project doesn’t have to be perfect, and if you’re chronicling your efforts through text, pictures, videos or any combination of the three, it’s the stuck points that can help others overcome their own difficulties.
Every project, just like every person and business, has a story. There is the process, and then there is the emotional connections and attachments associated with it.
A story is made up of three very important things:
- What led you to creating the project? This is your inspiration.
- The voice/tone/style. Your voice is how you tell your story.
- The process from beginning to end. This is where you incorporate your materials, time, instructions and promotion.
If you’re telling this story on a blog, social media, or in a video, you’ll want to tell your story in a way that compels readers/viewers to create – to make something of their own stories. This element of being inspired will ensure that your audience returns over and over again. Here are some quick key tips to making your story memorable:
- Mention your pain points in the storytelling. Give people something that they can relate to. Give them a reason to be invested in your outcomes.
- Make sure that it is immediately obvious that it is YOUR story and that you are the mastermind behind telling it.
- Be social! Interact with anyone that feels compelled to talk to you about your story.
Whatever method you use to tell your story, storytelling is an important part of all of our lives. Keep creating and sharing your tale with the world so that they feel inspired to create and share their own stories.
Hollie Clere, with the Social Media Advisor, teaches your clients the importance of storytelling. Telling an effective story in your brand will make or break your online presence. We are storytellers. The Social Media Advisor builds robust bios that tell your real story, the pains you are solving, incorporating your ideal target market, and the most effective keywords. We build a working bio for you that equips your audience with the story they need to hear from you.
