If you've got a photography business, you're already attracting and connecting with people who love and want photos. These clients and potential clients know the value of a photo.
Here's one brilliant, easy way to make your photography business more lucrative with the clients you already have:
Incorporate Forever into your photography business.
First, we'll look at why, and then we'll look at how.
You're going to love this.
About Forever and Why Forever Can Enhance Your Photography Business
If you're not familiar with Forever: in a nutshell, Forever is the whole package for photos and memories. A free Forever account allows a user like me to
- preserve photos and memories in highest-in-the-industry, professionally-printed books one of two ways--a fast & easy option using templates, or a creative digital scrapbooking software method
- preserve photos and memories digitally in cloud photo/video storage that I own, with no monthly fees, that is guaranteed secure, private, triple-backed up, and permanent so I can pass them on to the next generation (the only of its kind out there!)
- rescue old memories from oudated media and get them digitized (film, VHS tapes, slides, scans, etc.) with professional, white-glove service that ranks highest in customer satisfaction (verified by Trustpilot)
They already know the value of a photo. But they probably don't know the best way out there to store and preserve them.
- You're giving your clients a beautiful, high-quality way to turn the digital images they get from you into actual products to display and show off. When photos are printed, they are seen and loved. They can easily share the digital images from their Forever Storage with Grandma & Grandpa. This becomes advertising for you. When they see those photos again and again, they will be impressed with the images you shot. They may book another session with you or refer someone to you.
- You're also giving those digital images a safe place to be stored privately in the cloud that is safer than your clients' computers or a flash drive. In Forever Storage, photos and videos (and PDFs of book/other projects) are triple-backed up and bank encrypted, with a security team managing them constantly. That's definitely better treatment than my photos get on my computer!
Brilliant, right? So, you're wondering, How exactly would this work?
OPTION 1
The simple but less-lucrative option would be to simply give Forever a try yourself, and when you love it, recommend it to others. Every Forever account comes with a referral link, and it would be easy-peasy to add a QR code of your referral link to your business card or a link on your website.
Include a short explanation like, "Looking for a permanent and secure place to store your photos in the cloud and showcase them in books, canvases, etc.? Here's my recommendation:"
Or how about something like this? I call it a Share Square. (I'm happy to make you one!) This could go out in an email, be shown on your website, get texted out with a "thanks for your business," or anything you like.
OPTION 2
The more-lucrative option is to earn commission on everything your clients purchase at Forever, from canvases and books to Forever Storage and Artisan digital scrapbooking software.
One other entirely optional option ;) is to earn both commission and an hourly fee (of your choosing) by making books, canvases, photo gifts, etc., for your clients with Forever. Again, the $20 coupon for a new account and the $20 coupon for the person who referred them still applies. (Get your business cards free that way, or $20 off your own book!) Open a Forever account for the client, then create and save the projects for them there. They can reorder any time! And you would, of course, earn commission again.
I have offered this service--what I call Photo & Story Treasures for Hire--for several years now, and you can see what I do here.
Get Started Enhancing Your Photography Business
Whether you want to just recommend Forever with an easy QR code linked to your Referral Link or you'd like to be a Forever Ambassador, you've got a wonderful enhancement to your photography business where you're already connected with people who know the value of photos.
FYI, what becoming an Ambassador gets you: your Forever website, a back office (where you can see clients, commissions, purchases, etc.), tons of training materials at your disposal, a demo account (you can see mine here--it's a cool business resource that makes videos and photos easily shareable and even downloadable if you choose), and a truly supportive and inspiring community. You can take advantage of as much or as little of that as fits your goals. Nobody sets goals or "sales requirements" for you except you.
Contact me with any questions you have about being a Forever Ambassador. When you're ready, you can sign up as a Forever Ambassador here. I'll be assigned as your team leader and mentor, and you can do your business your way!
Learn more at the A Lasting Legacy: FOREVER for Photographers guide here:
FOREVER for photographers by Jennifer Wise
You already have a great business doing something that matters for people who know it matters. See how Forever can make it even better!
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Jennifer, this is great! I found this to be very valuable information for someone who is thinking about enhancing their photography business. You always share great information. Thank you for sharing your post with us at The Crazy Little Lovebirds link party #50.
ReplyDeleteThanks SO much, Stephanie! I'm glad you thought so! :)
DeleteJennifer, you're very welcome! Yes, this is a great post and I think many can learn from it. Thank you for sharing at The Crazy Little Lovebirds link party #54.
DeleteThanks for hosting!
DeleteSounds like a great opportunity for photographers!
ReplyDeleteIt really is, Amy! :) Thanks for stopping in.
DeleteThat is a great sounding opportunity for photographers!
ReplyDeleteI think so! Thanks for stopping by and sharing your thoughts, Joanne. :)
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